Digital products for Porsche, built at UDG — a creative agency in Stuttgart, Germany — inside a cross-functional team of product managers, developers and designers.
Working inside Porsche's own product standards, at agency scale.
At UDG, the work sat alongside product managers and developers on two very different Porsche digital products: Porsche Connect, the companion app that manages charging equipment for electric models, and Porsche Experience World, the web platform behind Porsche's driving experiences and trainings.
Both had to hold up against Porsche's own design language — precise, dark, understated — while solving very different problems: one is a utility a driver checks in seconds, the other a content-rich dashboard for browsing and booking experiences.
The charging equipment flow: linking a wall or mobile charger, authorizing a vehicle to charge, and reviewing charge history. A restricted-access charger triggers a push notification straight to the lock screen, so the authorization request never gets missed.
Lock screen notification
Notification — in context
A dashboard for Porsche's driving experiences and trainings — Track, Racing, Ice, Travel — with an Event Series section that expands into every format on offer, plus a self-serve Help Center with FAQs and an in-product tooltip system.
Dashboard
Event Series — expanded
Help Center
Designing inside an established brand system without flattening it into a generic dark UI.
A charging flow built around the one moment that matters: getting authorized fast, from a notification.
Coordinating design decisions across PMs and developers on a 15-person product team.
P.03 — Decibel, by Medallia