A digital experience analytics platform — behavior tracking, session replays, heatmaps and an automated experience score — for teams optimizing how their site actually performs for real users.
Turning millions of clicks, scrolls and rage-taps into one score a team can act on.
Decibel is a digital experience analytics platform, acquired by Medallia in 2021. It watches how real visitors behave on a site — where they click, where they hesitate, where a form breaks — and rolls it all into a single Digital Experience Score (DXS), so teams can spot friction without digging through raw session data.
The dashboard had to hold dense, real-time data — revenue, page scores, session behavior — while staying scannable enough to check in thirty seconds.
Watches user actions like mouse movements, clicks, scrolls and form errors.
Uses smart technology to score the quality of a user's online visit automatically.
Lets companies watch video-like replays of user sessions to find bugs and design flaws.
Shows hot spots where users click or get stuck on a page.
Drilling into a single page breaks its Page Experience Score down into Engagement, Frustration, Form and Technical sub-scores, alongside behavioral metrics — pageviews, focus time, focus rate and duration — each compared against a segment.
Page Insights — Overview
Page Insights — Metrics
Custom alerts trigger on any metric threshold — bounce rate on a specific page and device segment, for example — with per-subscriber schedules and delivery across email, Slack and browser notifications.
Decibel plugs into the rest of the stack: split-testing tools like Optimizely, Adobe Target and Google Optimize on one side, and scheduled data exports to cloud storage like Amazon S3 on the other — so DXS data feeds into whatever a team already uses.
Split testing integrations
Data streams — cloud export
One score (DXS) that summarizes experience quality without hiding what's driving it.
Dense analytics data kept scannable at dashboard level and explorable at page level.
A platform that plugs into the rest of the martech stack instead of replacing it.
P.04 — Shasta, Online Bank