Product Designer - UI/UX - Digital and Graphic Designer - Social Media Content Designer - Photo Compositioner - Content Creator
More About Me
With over 15 years of experience in UI/UX design, branding, and digital product leadership,
I’have had the privilege of working with top-tier brands like UEFA, FC Barcelona, and Pagantis, as
well as leading my own venture, Loving Football Trips. My expertise spans user-centered
design, cross-functional collaboration, and creative direction, making me a strong fit for your
team.
Additionally, I recently earned my Diploma in UX Design from the UX Design Institute of Dublin
(2024), further solidifying my skills in research-driven, human-centric design.
As the CEO of Loving Football Trips, I’ve built a platform delivering VIP football experiences in
Spain—from stadium tours to player meetups. This role has sharpened my ability to merge
design thinking with business strategy, ensuring seamless user experiences while driving
growth.
I have spent last year studing E-commerce and Shopify Platform where I used A/B testing and
purchase funnel analysis to continuously optimize conversion rates, developing and execute
email marketing campaigns using Klaviyo and be coach for people that want start to use
Shopify.
Previously, I led design team at Shasta (FinTech), crafting app flows and marketing visuals, and
collaborated with UEFA on the Champions League and Europa League apps—enhancing
engagement through intuitive UI and compelling social media assets.
My work also includes
a brochure for FC Barcelona’s New Camp Nou, blending storytelling with sleek design.
In the gaming and FinTech sectors, I’ve designed for Betway, NetBet, and Pagantis, managing
teams and creating high-conversion digital products. My adaptability across industries—from
sports to finance—comes from a Master’s in Infographics & Media Branding (IED Barcelona),
where I developed campaigns for FOX TV and Turner Broadcasting.
See my profile on Linkedin.