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Case Study — P.01

Loving Football.Trips

Website, matchday campaigns and always-on social content for a football-travel brand that puts fans in VIP seats at LaLiga, Champions League and Boca Juniors games.

Client

Loving Football Trips

Services

UI/UX, Social Content Design, Graphic Design, Content Creation

Duration

October 2024 — Present

Deliverables

Website, campaigns, social system, video

Loving Football Trips sells a feeling: being a VIP at the match you've always wanted to see live.

The brand runs curated football travel packages — VIP hospitality, tunnel access, stadium tours and premium accommodation — around marquee fixtures across LaLiga, the Champions League and beyond. The work spans the full identity across touchpoints: the website that sells the trips, a recurring social content system that keeps the account alive between launches, and a full campaign rollout — print, digital, video — for the brand's biggest release yet.

Under the tagline "Your passion always with you", every piece of content had to feel like matchday energy — even a pricing page.

Website

"Your passion
always with you"
Loving Football Trips homepage, desktop view

Homepage — desktop

Loving Football Trips homepage, mobile view

Homepage — mobile

Why Us page: Our Brand, Know How, Our Values, Our Mission, Our Vision

Why Us — brand pillars

Experiences page listing trips with pricing, filterable by month

Experiences — browse & book

Always-on Social

Recurring content system

Between campaign launches, a recurring template system keeps the feed active — matchday graphics built around current players and fixtures across the Premier League, LaLiga and Champions League, all carrying the same visual language as the trip campaigns.

Recurring Instagram post templates featuring players and fixtures across leagues

Matchday Campaigns

Social & content

Madrid in October

LaLigaChampions League3 Matches
18–23 Oct 2025
Madrid in October campaign: cover, Atletico Madrid vs Osasuna, Getafe vs Real Madrid
Madrid in October campaign: Real Madrid vs Juventus, match summary, booking call to action

Barcelona in October

LaLigaChampions Leaguewith Feeberse
18–22 Oct 2025
Barcelona in October campaign: Barcelona vs Girona, Barcelona vs Olympiacos, booking call to action
Barcelona in October campaign on a phone screen, held in hand

El Clásico

BarcelonaReal MadridEngagement post
11 May

A rivalry-driven post built to travel: fixture details on Montjuïc, player artwork, and a direct prompt — "What is your favourite team?" — to pull in comments before the trip is even announced.

El Clasico campaign: Barcelona vs Real Madrid at Montjuic Olympic Stadium, three post variants

Boca Experience

Full campaign rollout

The brand's biggest release: a 10-day trip to Buenos Aires built around Boca Juniors and River Plate matchdays. The rollout covers every format — key visual, outdoor, social, video teaser and a full trip itinerary — under one consistent identity.

Key visual

07–17 Aug 2026
Boca Experience key visual with trip highlights: matches, villa in Palermo, tours

Outdoor & print

Boca Experience billboard mockup on a brick wall
Boca Experience framed poster on a street wall

Social & mobile

Boca Experience campaign on a phone screen, held in hand
Boca Experience Instagram post and story mockups, including Day 2 and Day 9 matchday posts
Real Instagram post of The Boca Experience, live on the lovingfootballtrips account

Video teaser

ReelInstagram

Buenos Aires, August — Instagram Reel

Boca Experience Project — itinerary

Content DesignStorytelling
10-day trip deck

A day-by-day presentation walking fans through the full trip — from matchday at La Bombonera to Maradona's childhood neighborhood, a local match in Fuerte Apache, and a day out in La Pampa before the closing game at El Monumental.

Boca Experience Project itinerary deck, day-by-day slides

WC2026 Final — New York

Sales deck

A sales presentation for the World Cup 2026 Final package in New York: guaranteed match access, hotel tiers from 3 to 5 stars, seat categories mapped onto MetLife Stadium, and the full terms of purchase — built for a customer deciding between packages, not just browsing.

WC2026 Final New York Package cover slide, MetLife Stadium, July 17-20
New York Final package inclusions: match access, hotel, transfers, insurance, on-site assistance

Package inclusions

New York Final package pricing options by hotel star rating and room occupancy, plus category upgrades

Pricing & upgrades

New York hotel options: EVEN Hotel Midtown East, Hilton Times Square, Loews Regency

Hotel options

MetLife Stadium seating map with category 1, 2 and 3/4 zones

Stadium seating map

WC2026 Final package terms and conditions covering pricing, seating delivery, event changes and regulations

Terms & conditions

Focus areas

What the work prioritizes
01

One visual language carried across website, print, social and video, so every touchpoint feels like the same trip.

02

A recurring content system that keeps the account alive between big campaign launches.

03

Storytelling that sells the days around the match, not just the ticket.

Next project

P.02 — UDG, Porsche

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